I’m still buzzing about the Ironman World Championship in Kona this weekend. (Check out this stunning photo gallery). A few thousand of the world’s greatest triathletes converged in Hawaii for the ultimate test: 140.6 miles on a grueling course. It’s an age-grouper’s dream to qualify for it (think what it would be like to get Boston-marathon-level running times, plus an equally top-notch time in a 2.4 mile swim and a 112 mile bike). It requires renaissance athletic ability, mental toughness, focus and lots of gumption and desire. It also requires competitors to be absolutely true to themselves; to be grounded, yet confident.
Media brands need the same qualities: they must excel on multiple screens/multiple platforms. Success on a singular platform ain’t gonna cut it or audiences and advertisers aren’t going to stay with you. Focus, discipline, self-awareness and confidence matter. Endurance and experience are more essential than sprinting or than being distracted by the latest trend/flavor of the month (my good pal Stephanie Tuck included my sentiment about this today). It also doesn’t hurt to have fancy gear, but having all the cool accoutrements in the world won’t get you to the finish without real substance/content.
It’s humbling. The parallels stay with me as I embark on a new chapter as a consultant and as I train for my first Ironman race at Lake Placid for July 2011.