Tag Archives: Ben Sisario


I’m with the Brand: Why it makes perfect sense for a shoe company to open a recording studio

Loved seeing Ben Sisario’s NYT story on Converse opening a recording studio in my hipster hood of Williamsburg, Brooklyn.  And Sisario was just on WNYC’s Soundcheck about it. Expensive marketing enterprise or good idea?  Is it “wrong, wrong, wrong” as … Continue reading