Tag Archives: Brands


I’m with the Brand: Why it makes perfect sense for a shoe company to open a recording studio

Loved seeing Ben Sisario’s NYT story on Converse opening a recording studio in my hipster hood of Williamsburg, Brooklyn.  And Sisario was just on WNYC’s Soundcheck about it. Expensive marketing enterprise or good idea?  Is it “wrong, wrong, wrong” as … Continue reading


Triathlon and Media

I’m still buzzing about the Ironman World Championship in Kona this weekend.  (Check out this stunning photo gallery).   A few thousand of the world’s greatest triathletes converged in Hawaii for the ultimate test:  140.6 miles on a grueling course. … Continue reading